Success Story

Case Study: Randy Curnow Buick GMC – Kansas City KS

“Our dealership sells a higher priced new vehicle make while residing in an older, less affluent part on the Kansas City Metro. With only one other new car franchise within 5 miles of our store, we are without question a destination dealership.  That being said, stocking the right vehicles while pricing them competitively within the market is key.  We needed to drive more traffic to our website, increase phone calls, while increasing the quality of our walk-in traffic to hit our sales goals.  The DealerCue team and their pricing, appraisal, and stocking tool VinCue has helped us increase traffic and sales since month one.

Craig Picture

Craig Martin

“We were up 43% in overall sales after month 1 and increased another 20% in sales during month two.  Phone calls, Internet leads, and walk-in traffic are all up 25% but more importantly the quality of the customers has drastically improved.  They are strong buyers that know our pricing and selection is extremely competitive which has helped raise our closing ratio by almost 30%.

“We interviewed several pricing, appraisal, and stocking tools.  We choose DealerCue because their team understands our business.  They provide the information we need, easily, quickly, and without all the other fluff that doesn’t help us sell more cars.

“I have been in the business for 24 years and no other single product has had the impact that VinCue has had on our business.  I highly endorse DealerCue and would be more than happy to discuss our success in more depth with anyone interested in their product.”

Craig Martin
GM/Partner at Randy Curnow Buick GM