Posts by Adam Tobias

How to Build a Better Dealership Website in 3 Steps

In the increasingly competitive car dealership industry, brand loyalty is more important than ever. It’s also harder than ever to build. Cutting through the noise requires clarity of message and focus on the customer experience. For dealerships, brand loyalty starts with their website. OEMs are clamping down on individuality in their franchises, which makes standing…

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5 Step Guide to Online Advertising for Small Dealerships

Updated January 6, 2019 I’ve worked with dozens of small and mid-size dealerships, helping them get started with online advertising, and I’ve heard the same response over and over: “I can’t afford online ads”.   But in reality, what you can’t afford is not to advertise online. Here are some stats from the latest Car…

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Leading Change in a Challenging Market – Part Two

leaders part 2

Strategic Leaders Provide Focus Scarcity Brings Clarity Leaders bring clarity and focus through challenging times. “I believe scarcity breeds clarity: it focuses minds, forcing people to think creatively and rise to the challenge.”, said Google Co-Founder, Sergey Brin in his 2008 letter to investors. While it’s hard to imagine a more bulletproof organization than Google.…

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Beholden to Book Values-PART 3

How do you stop relying on book values when it comes to purchasing inventory, whether at auction or via trade? Dealers must understand that consumers are going to purchase a car based on what they want, not based on what its worth.

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Is Your Dealership Beholden to Book Values? – PART TWO

Book Values and Your Customer How much money would you have if you got a dime every time you heard this phrase from a customer; “KBB says my vehicle is worth more than you are giving me.” How you respond next can make or break a sale…but if your dealership is beholden to book values, you…

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