Posts by Adam Tobias

Is Your Dealership Beholden to Book Values? – PART TWO

Book Values and Your Customer How much money would you have if you got a dime every time you heard this phrase from a customer; “KBB says my vehicle is worth more than you are giving me.” How you respond next can make or break a sale…but if your dealership is beholden to book values, you…

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Is Your Dealership Beholden to the Books?

pricing books

Book Values Matter, But… I first want to start off by saying that I understand certain book values are a vital part of your business.  Depending on what part of the country you live in, getting a loan approved on a car is not possible without having an accurate NADA or KBB book-out within the…

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