Posts by Ben Putano

How to Reinvent the Road to the Sale for 2019

4 Tactics for Re-Inventing road to the sale (1)

The Road to the Sale (RTTS) has been the preferred sales strategy of car dealers for decades. It’s a 10-step process that helps dealers control the car-buying process. The steps are: Meet and Greet Interview Vehicle Selection Walk-Around Test Drive Trade Evaluation Present Numbers and Ask for the Sale Close F&I Turn Delivery and Service…

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Auto Sales Trends and Outlooks: February 2019

Auto Sales Trends and Outlooks February 2019

The fast times of 2018 are still fresh in our minds, and despite predictions of a slower 2019, January came with a few surprises.   The Detroit Bureau has put out projections for January 2019 auto sales. These numbers give us context as we look towards February and beyond. Here are the highlights from the…

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The Dealer’s Guide to Black Book

Black Book is a more than just a pricing book. Since its founding in 1955, Black Book has grown into a fleet of powerful tools for the data-driven auto professionals. It can be overwhelming to navigate the features for the first time, but once mastered, Black Book will become an invaluable resource. In this Dealer’s…

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The Strategic Approach to Used Car Appraisal

vincue car appraisal

“You don’t make money when you sell a car; you make money when you buy it.” If you agree with this statement, then you already understand the importance of accurate used car appraisals. Appraisals are the lifeblood of any used car program because they have the biggest impact on your bottom line. That’s right– it’s…

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DealerCue Review: What’s to Come in 2019

DealerCue 2019

New features. New products. New partnerships. 2018 was a breakout year for DealerCue, but we are far from satisfied. We have big plans for our customers and partners in 2019. Our mission is to help small and mid-sized dealers compete with the big guys. We’re constantly striving to give you a competitive edge without breaking…

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