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Today’s dealership is in the middle of a seismic shift in how they stock inventory, how they boost profits, and how they manage growth. A new crop of dealer management platforms come and go every year and it can be tough to cut through the noise to figure out...
Baseball is 90% mental and the other half is physical. —Yogi BerraThere’s a lot to unpack in that famous quote from Yogi Berra, the New York Yankees manager as legendary for his “Yogisms” as he was for his coaching. While Berra’s math doesn’t add up, his idea does: Seemingly small...
The term “Search Engine Optimization” (SEO for short) tends to scare people. They picture complex HTML tags or shady keyword-stuffing techniques. At best, SEO may not seem relevant. After all, you’re a dealership, not an ecommerce store. Right?First, let’s dispel a few myths:SEO is NOT complex (we’ll show...
Most car buyers choose a vehicle based on more than just price. Customer service, financing options, and resale value all play a role in their final decision.Dealers know this. They see it every day. But when it comes to competing for customers, most dealers default to their go-to strategy:...
In 1963, concerned with the overwhelming volume of post-WWII mail it was delivering, the US Postal Service (USPS) created a five-digit identifier as part of its Zone Improvement Plan—now known as the “ZIP code.” The ZIP code succeeded in making mail delivery more accurate and efficient, but it also...
As another baseball season enters the history books, it’s interesting to reflect on how our methods of measuring players’ success have changed. For decades, people would talk about how a player’s batting average was their ticket to a place in the Hall of Fame. But with today’s sabermetrics, teams...