About DealerCue

DealerCue was formed when a small group of automotive industry guys and software nerds started sharing ideas about how to build a better vehicle valuation and inventory sourcing product.

With backgrounds in data-aggregation, automotive software, dealership management, and automotive marketing, the DealerCue product team designed and developed VinCue, a real-time, intelligent, market-driven vehicle appraisal, pricing and inventory sourcing solution.

Our goal: To focus on your market, so you can focus on your customers. Consumers drive today's marketplace. More than 75% begin their car buyer journey online. In order to connect with more customers, you have to know what they want and what they see when they shop online.

Leveraging data from more than 40,000 dealer website, DealerCue technology allows you to view your market from the customer's perspective. What are the high volume, quick turn vehicles in your market? Do you have them in stock? Are they priced for your market? Having the data to answer these questions, and the ability to respond to them quickly makes all the difference.

Our mission: To make market intelligence accessible to dealerships of every size. Bottom line: we are driven by your success. We are constantly innovating; obsessed with finding ways to make staying in step with your market simple. Our No-Contract policy means we earn your business every month. And with DealerCue, you can instantly see what your customer sees in order to strategically master your market.

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Our Team

We believe technology should be affordable for every dealer, regardless of size. We value innovation, integrity, creativity and fun. You are the reason we do what we do. Our daily commitment is to your success. 

chris hoke

Chris Hoke


Chris's first car was a 1979 Pontiac Firebird. Chris is very busy making the DealerCue magic happen these days. So busy in fact, he didn't have time to answer his bio questions. When he gets a minute to reveal the man behind the magic, rest assured, we will update. #StartupLife

brian kellogg

Brian Kellogg


Brian's first car was a 1994 Pontiac Bonneville. In spite of this he was able to marry well, and eventually experience his proudest moment: becoming a Dad.

When he's not hanging with his family, Brian enjoys a good grapefruit, and building solutions designed to help dealers be more efficient and profitable.

Favorite Quote: "Just Do It!"

jeff rice

Jeff Rice


Jeff's first car was a Pontiac Fiero; the Italian word for "very proud", a name not intended to reflect the model's reputation for randomly bursting into flames. If Jeff could be gifted any super power, he'd choose the ability to fly. His proudest accomplishment is seeing his daughter grow into a kind and caring young adult.

Jeff would eat Mexican food every day if he could, and says the best thing about his job is working with a team of people who are excited about doing great work.

Favorite Quote: (From the Movie "Tommy Boy")
Tommy: Did you hear I finally graduated?
Richard Hayden: Yeah, and just a shade under a decade too, all right.
Tommy: You know a lot of people go to college for seven years.
Richard Hayden: I know, they're called doctors.


David Juiliano


David’s first car was a 1983 Datsun 310 making him a standalone on our dev team…the only one whose first car wasn’t a Pontiac! This makes perfect sense though, if you get to know David, he is one of a kind. David’s proudest moment was his recent completion of a 70.3 mile triathlon, putting him well on his way to his bucket list goal to complete the IronMan 140.6.

David's favorite food is Peanut Butter Cap'n Crunch, so perhaps the folks at Quaker should consider sponsoring his next triathlon adventure! Working with his team to solve complex problems and learning new things are what David loves about his role on Team DealerCue. Look for David on Reddit, or running the streets of downtown KC.

Favorite Quote: You can always become better. -Tiger Woods

nicki hodges

Nicki Hodges


Nicki’s first car was an Olive Green 1969 Dodge Polara; a ride only she could make look cool. Her favorite part of her job is having the opportunity to build relationships with our dealers! Nicki says “watching the plan work” and dealerships grow never gets old. She is endlessly entertained working in the auto industry!

Anyone who has known Nicki for a minute knows the only thing she loves more than tacos are her two boys, who are her proudest accomplishments. She’d pick Catherine Zeta-Jones to play her in a movie about her life for their obvious similarities, and at the top of Nicki’s bucket list is a wine tour of Italy.

Favorite Quote: "Don’t go changin’!"