Posts Tagged ‘customer experience’

Is Your Dealership Beholden to Book Values? – PART TWO

Book Values and Your Customer How much money would you have if you got a dime every time you heard this phrase from a customer; “KBB says my vehicle is worth more than you are giving me.” How you respond next can make or break a sale…but if your dealership is beholden to book values, you…

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7 Changes Impacting Your Dealership Right Now

stoplight-change

Change is the Only Constant The automotive industry has weathered more changes than any other in the last one hundred years. That is something nearly everyone agrees upon. There are literally endless articles about the “new automotive consumer”.  Terms like customer journey, customer experience, or digital consumer appear in nearly every market strategy article written for dealers.  And yet, overwhelming…

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